The team at Abraham Harrison helped BrandsClub reach 100,000 followers on Twitter, 19,000 Likes on Facebook and millions of impressions through Blogger Outreaches.

The team at Abraham Harrison implemented a comprehensive, multi-staged blogger outreach to encourage bloggers to share information about supporting the US Olympic team in Vancouver. The outreach achieved 298 earned media mentions within 8 weeks and garnered 298 earned media mentions, resulting in an estimated minimum of 5 million impressions. Registrations on the teamusa.org site significantly exceeded USOC’s targets, giving them a substantial new pool to approach with direct outreach in the future.

While I have already thanked all of the wonderful, generous bloggers who have blogged about Operation Survivor since Labor Day, there has been a countinued outpouring of support. As a result, I have added all of the new posts, banners, Twitters in addition to the initial posts -- as of 25 November, this is everyone.