At Abraham Harrison, online social media PR is what we do all day, every day, and have been doing for years.

With over 180 million internet users and 900% growth rate since 2000, there is no denying it; audiences in Latin America are massively moving into the online arena and what used to be predictions are now reality. Incredibly enough, this is not the main reason why we see an unbelievable potential for social media in these markets. The main reason is the culture.